Many people think that they can design a cool new website, set it live and magically lots more customers will find them and buy their products. The reality is somewhat different to this, with most new websites being almost impossible to find straight away. Depending on the history of the URL (such as if it was a site previously or not), some websites can take some time to become indexed on search engines to be found by potential customers.
One way to speed up the process of getting seen is to engage in some digital marketing. Digital marketing can take a number of forms, from organic search engine optimisation through to social media and blog writing. It is important that links are formed to your site, as these create positive “votes” to your website, showing search engines that your site is a valuable resource for information on a particular topic.